Youtube

YouTube is a video-sharing website on which users can upload, view and share videos.It holds a wide variety of user-generated video content, including video clips, TV clips, and music videos, and amateur content such as video blogging, short original videos, and educational videos. Most of the content on YouTube has been uploaded by individuals, but media corporations including CBS, BBC and other organizations offer some of their material via YouTube, as part of the YouTube partnership program. Unregistered users can watch videos, and registered users can upload an unlimited number of videos.

YouTube homepage

Statistics: 

-  60 hours of video are uploaded every minute, or one hour of video is uploaded to YouTube      every second.
-  Over 4 billion videos are viewed a day
-  Over 800 million unique users visit YouTube each month
-  Over 3 billion hours of video are watched each month on YouTube
-  More video is uploaded to YouTube in one month than the 3 major US networks created in 60    years
-  YouTube is localized in 39 countries and across 54 languages
-  In 2011, YouTube had more than 1 trillion views
-  In 2011 there were almost 140 views for every person on Earth

 

Benefits of online video advertising

• High percentages of audience are known to interact with videos, browse through the ads, click the video control buttons and more.
•  CTR (Click Through Rates) are always higher for videos than the text, banner, and image ads. 
• Viewers watch the video ads. Video ads pave two thirds of the way. Specific demographic and the consumer based category can be targeted through video ads. 
• Provides great benefit to advertisers as executions can be easily slotted online, saving time and money otherwise spent on creating a whole new execution.

Using YouTube for brand awareness 

Many advertisers often use YouTube for advertising their brands to create awareness.This is to promote the brand in the same way that is seen on television.

This old spice commerical has over 47.3 millions views.It basically simple entertainment, straight to the point that attracts the user to the brand and hence leads to successful brand building. Its not as much as advertising the brand but more like saying that brand and/or the product exists and to raise awareness about it.


Using YouTube for advertising products



Many brands use YouTube to promote retail stores such as Adidas and Nike.In this case the videos produced can be in general or specifically targeted or for short-term promotions. Companies here take direct approach that makes videos informative plus educational while focusing on brand; it is directed towards an audience who are already interested and know of the brand/product.