How companies use social media to enhance their brands: Samsung and its Social Media Marketing

As a pure example, we will be looking at Samsung and how they have used all the different social medias to enhance their brand.

Facebook:

Samsung use Facebook to not only advertise their brands, but to also interact with its consumers. Samsung also revels special promotions and events through their Facebook page. This makes people want to like their page so they are up-to-date with the latest deals.

"Welcome to the Official Samsung Canada page where you can “like” us to engage with other Samsung fans and get the latest info on products, promotions, special events and more."

Twitter:

Samsung use twitter not to advertise their brand, but more as a way to raise awareness and popularity about the company itself. Unlike Facebook, it does not offer customer support but rather "tweets" that showcase special offers and tweets that are meant to be entertaining and fun. For example; Samsung had an image of very old laptop with a tweet that read "how much do yo think this laptop weighed." This tweet is not for marketing but simply for the purpose of fun and attracting more followers. This was done as part of what is called #throwbackthursday.

"Welcome to your official source for Samsung products and news!"

For example; Samsung had an image of very old laptop with a tweet that read "how much do yo think this laptop weighed." This tweet is not for marketing but simply for the purpose of fun and attracting more followers. This was done as part of what is called #throwbackthursday.

Google+
Samsungs's Facebook, Twitter and Youtube accounts are connected to Google+ and it contains the same information. Its also has links to their other various social media networks and also numbers for customer support and a direct link to their main website. Samsung uses Google+ just to be out on another social platform and to get more attention and popularity.

YouTube:

Samsung use YouTube as a way to advertise their brands in video form like commercials. They have videos that they post themselves which is free and they have videos that are advertisements and are place before the starting of other random videos- this costs money.Below is a commercial to advertise Samsung's new smart T.V. Although it is a commercial, it did not air on television but only on YouTube because it is free and it can go viral more easily.