The Big Three: Google+

Google+ is the last of the "Big Three" but it is also the newest and most recent.It is also an important tool for businesses looking to increase their presence in the world of social media marketing. Google+ has features that enable businesses to utilize its brand in the ways Twitter and Facebook do;product marketing, news release, the building of a “follower” base, etc, but it also has several 'tools' the others don't. Google+’s “Promote” option allows you to customize your promotional content by creating different groupings of followers that you can then market differently to. The “Measure” feature allows businesses an interactive measurement of how their Google+ page is being used. Google+ also offers a tutorial for businesses which gives advice on how best to use its features; it is the only social media that gives a tutorial on how to do that. It is as if it was made for businesses and corporations.