The Big Three: Facebook

There are three primary social media outlets that businesses use; Facebook, Twitter, and Google+. This post will go in-depth about Facebook and how corporations use it to their advantage.

Facebook was founded in February 2004 by Mark Zuckerberg and his friends. It now has over 1.15 billon users making it the ideal advertising platform for business.

The primary method that businesses use to exploit Facebook’s marketing possibilities is by creating a “page” for their business; which other Facebook users can follow. Businesses can then use their page to market their products, offer deals, and build their brand.

Attracting Likes:

Businesses may see better results – even when advertising a product or service – by first sending visitors to a fan page where they have to like the page to see the offer. After that, they can click out to the web page to make a purchase.By doing your advertising in these three steps, you can combine brand making with sales.

However, a lot of businesses’ main reason for being of Facebook is just to get a fan base and not to make online sales.Facebook is primarily used to raise brand awareness. 

In that case, ads directly to the website might no be the best choice. Instead you want people to like your Facebook fan page where you can talk to them, run contests, arrange polls or other activities your customers want to engage in.

The goal is to have active fans that spread the word about you to their friends, which in the end can be profitable for any business.